1/13/2024 0 Comments Live fyre sidenotesHe’s on Twitter, Facebook, LinkedIn, Google+, his blog, and you can buy one of his gazillion books on Amazon, including his latest, Duct Tape Selling (available May 15). And whan the housbande sytteth by the fyre, and hath nothynge to do, than maye he make theym. Apparently Realtidbits makes a number of social applications (we covered its real-time forum. John, like any great marketer, can be found all over the web. Sidenote: Husbandmen live by the plough and by cattle. Commenting platform Livefyre is announcing today that it has acquired a company called Realtidbits. SIDENOTE: Im not sure everyone was aware of this but Yavapai County is. Why Does Spin Suck?īecause it’s impossible to have a relationship with someone who is trying to manipulate how you think. Investigative reporter Morgan Loew joins us live back at the studio in Phoenix. I’ll read anything that looks at systems in new ways. Although the Netflix documentary shows him sitting in on several festival-related meetings with McFarland, including a post-festival call. His name helped generate buzz around the concert and secure funding for the event. Of course you can, just change your view of what selling is What is the Best Book You’ve Read in the Past Six Months?Īntifragile by Nassim Nicholas Taleb. Rapper Ja Rule worked with McFarland's on Fyre Media and he has been referred to as one of the creators of the Fyre Festival. That’s a really tough one because I can’t say I have any idea of what a list of everything I ever wanted in life looks like, so I’m going with no – I’ll enjoy the ride as long as it lasts and make sure that everything I get on that ride is everything I want! What Industry Advice or Practice Would You Most Like to Cry Foul On? If You Could Achieve Everything You Ever Wanted in Life, but Had to Die 10 Years Sooner, Would You Make that Trade? I know, I speak and sell and even perform music in public but some of my favorite days are those when I get the office all to myself so I can fumble around hacking some code. What is One Thing about Yourself that Would Surprise Most People? In one case it even led to testifying before a Grand Jury – but that’s another story. The saga of Fyre festival examined in Netflix’s documentary Fyre is, on one level, a classic tale of hubris in 2017 internet speak: a charismatic man, Billy McFarland, recruits the world. Okay, maybe early on in my business I was eager to take on any client I could get and that eventually led to some clients I did not enjoy working with. Welcome John Jantsch to the Spin Sucks Inquisition hot seat! What is the Biggest Mistake You’ve Made in Your Career? He also hails from my old stomping grounds of Kansas City so it was fun to talk about the changes in the city. We discussed Twitter in the good ‘ol days and what he’s done to take back control of his experience, the experiences his kids are having right now, how to build a business of brand ambassadors, and even businesses he’s invested in, such as Ship and Dip. I’ve also always really respected the fact that, while he’s been active in social media, he’s been able to stay above the high school mentality of it all.ĭuring Social Media Marketing World in San Diego a few weeks ago, I had the sheer pleasure of not only meeting him in person, but spending a few hours over dinner with him. He really impressed me, not just because of the success of his first – and then subsequent – books or the success of his business, but because (from my perspective) he always had it together and was ahead of what other marketers were talking about. Even despite sidebar-comment approaches similar to Genius in other industries, including notes on content platform Medium and annotations on Quartz articles, most lyrics-dedicated sites have been stagnant and unimaginative.Many, many years ago, I came across John Jantsch, the founder and author of Duct Tape Marketing. Google recently began showing lyrics in their search result pages as part of their Knowledge Graph, but beyond requiring a click through to the song available for purchase in their Google Play store for access to the full lyrics, their method of displaying lyrics is no more advanced. Perhaps the most notable innovator in the genre is Genius - formerly known as Rap Genius, the site’s sidebar annotations now extend to multiple genres and even outside the music sphere to news and entertainment, and infrastructure to help “annotate any page on the Internet” is currently in beta. Lyric websites have been a staple of music-related search results since the start of the millenium, but the format of presenting lyrics on many of these sites has remained mainly the same since their inception: plain text with no supplementary information or interactivity.
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